Fore! A New Take on the Charity Fundraising Auction…

Situation

  • The end goal was to raise money and awareness for the clients charity golf tournament
  • Bidders were business partners spread across multiple geographies
  • Client’s first experience using Forward Auctions
  • Needed a new way to conduct a charity auction


Solution

  • The client utilized an online Forward Cherry Picking Auction to pair their executives with corporate sponsors
  • Forward auction was used to generate a competitive atmosphere among bidders
  • Created incentives for higher sponsorship amounts by using a high minimum sponsorship level to play with CEO


Result

  • The company raised $4000 on the eAuction sponsor and executive pairing alone
  • Plan on continuing this practice at future events
  • Improved relationships with corporate sponsors and charities by creating a fun, yet competitive, experience for all participants