Thank you. We will be in touch shortly.

Request
Quick Call
Request Quick Call

Thank you. We will be in touch shortly.

 

WEBINAR: Making the Case to Ditch Underperforming Software

Date posted: Nov 14, 2022
Estimated read: 1 min
Author: Henrik Leerberg
Topics: Digitalization

Is the grass greener on the side? Or, why should you consider switching software vendors? CIOs realize huge gains when they don't just auto-renew vendors, and switching software vendors substantially drives user satisfaction. 

In fact, Info-Tech Research Group finds that 80% of organizations are more satisfied after changing software vendors. Yet, organizations uniformly plan to renew regardless of size or software type. Incumbent vendors have a market advantage, even if the organization is not satisfied with them. This data suggests that the perceived costs of switching are just too high, even if switching due to poor performance. 

Costs of switching vendors are real, but renewal shouldn't be by default. If the perceived costs of switching are inflated, the organization risks being locked in a circular trap of inertia. Over time, complacency sets in, reinforcing this circular trap of inertia. The results show that organizations end up renewing vendors they would not recommend. 

Join Scanmarket's CMO, Henrik Leerberg and SoftwareReviews' Division President, David Piazza on November 30 to overcome challenges and motivate stakeholders to invest in better software tools. SoftwareReviews is a division of Info-Tech devoted to improving the buying and selling process. Click below to learn more and register for the webinar. 

New call-to-action


About the author

Henrik Leerberg
Chief Marketing Officer

As Scanmarket's Chief Marketing Officer Henrik oversees all marketing activities globally by fueling growth and creating value for both existing and new customers. Henrik has worked in software and electronics businesses throughout his entire career, operating in B2B markets. With more than 25 years of leadership experience from a range of software companies, Henrik has built a solid foundation for a broad business understanding within all aspects from engineering over marketing and sales to administration. Henrik holds degrees in Marketing and Business Administration and in Electrical Engineering.

See authors posts
Recent blogs
Supplier Diversity Roundtable

Supplier Diversity Roundtable

From this session I have set out some of the key challenges as well as the consensus for action on supplier diversity.

Read article  
2022 Gartner Magic Quadrant for Contract Lifecycle Management

2022 Gartner Magic Quadrant for Contract Lifecycle Management

Magic Quadrants offer visual snapshots, in-depth analyses, and actionable advice that provide insight into a market's direction, maturity, and partici…

Read article  
Insights On American Legislation Effecting Supply Chain Management

Insights On American Legislation Effecting Supply Chain Management

The ways companies conduct business is changing. Legislation is tightening regulations all over the world, and legislation effecting supply chain mana…

Read article