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Canned Fruit

Japanese eAuction results in 22% savings for this European retailer.



A large European retailer needed to select one vendor for brined mangoes. Only two potential sources were qualified, and initial bids from suppliers varied widely.


A Japanese Auction was strategically selected based on the client's objective. Suppliers agreed to new pricing to remain in the bidding and started bidding at their own pre-bid levels with no ranking feedback. Each minute, bid price stepped down by £1 GBP.


161 bids were placed by only two participants in less than one hour resulting in 22% savings. 

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