DEMANDE D'APPEL RAPIDE

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Situation

The end-goal was to raise money and awareness for the clients charity golf tournament. The client needed a new way to conduct a charity auction as bidders were business partners spread across multiple geographies. 

Solution

  • The client utilized an online Forward Cherry Picking Auction to pair their executives with corporate sponsors
  • Forward auction was used to generate a competitive atmosphere among bidders
  • Created incentives for higher sponsorship amounts by using a high minimum sponsorship level to play with CEO

Result

  • The company raised $4000 on the eAuction sponsor and executive pairing alone
  • Plan on continuing this practice at future events
  • Improved relationships with corporate sponsors and charities by creating a fun, yet competitive, experience for all participants